March 20, 2015 Eddie Shanahan

The End of Trend

Fashion TrendsI remember being asked in a television interview, some 8 years ago, about the fashion trends – colours, textures, shapes – for a forthcoming Autumn Winter season. My assertion that I no longer believed in them probably caused some raised eyebrows at the time.

The power has long been taken away from the fashion police to dictate that red is ‘in’ or tweed is ‘out’. The consumer is now ‘king’ and demanding fulfilment. He or she is also the ‘artist’ or ‘alchemist’ who assembles a solutions based seasonal or trans seasonal wardrobe in line with his or her lifestyle needs.

”…fashion trends… the power has long been taken away from the fashion police to dictate that red is ‘in’ or tweed is ‘out’…impulse has replaced trend… social media has changed the way we respond to fashion”

Look at the collections coming out of Paris, London, Milan or New York. Consider the options and the variety – are any two even remotely the same anymore. Compare Fendi for AW 2015 with McQueen, compare Hermes with Miu Miu or Dries Van Noten with Dior – there are different aesthetics, colours, textures and ultimately lifestyles on offer here. The point is repeated throughout the expanse of collections from Comme Des Garcons to Valentino.

Social media has changed the way we respond to fashion and the way fashion houses promote it – bringing an immediacy to new ideas that heretofore awaited their perceived ‘season’. While for many impulse has replaced trend, other savvy consumers see no value in either.

Maybe that is why the luxury collections are putting more emphasis on craftsmanship, heritage, quality and evolution while the ‘highstreet’ places more on immediacy, disposability and revolution. It is easier to copy a colour, shape or a texture than it is to stitch a shoe with the dexterity of the Maestri Calziturieri Riviera del Brenta.